How do film and video production companies come up with their pricing?
This is one of the most asked questions we face from clients as well as people in the production community – especially as the price of video equipment and editing software drops.
So why does video cost what it costs and why can pricing vary so much between providers?
The closest analogy to a video production I can think of is a kitchen remodel. (This will make sense. I promise.) In both instances, there is a general contractor (producer) who oversees an assortment of specialists (writers, directors, directors of photography, editors, composers) to complete the work. Both the contractor and the producer come up with a creative solution, a budget and manages the time and schedules of the specialists.
Just as with a kitchen remodel, the choices you make when planning a Video Corporativo Ejemplo determine the price. Here are some things to consider.
· Experience – How experienced are your producers and crew (contractor and subs)? Is this their first project or have they been doing this kind of work for years? A production team with experience can greatly assist in the creative development of the program. Such proficiency enables a contractor or a producer to effectively anticipate and solve problems, which translates into saving time and money.
· Director – Like a great chef, a director knows what to do to bring about the best results. A good director costs more than an inexperienced director but can be the difference between Chateau Briand and dog food. Also, an experienced director can be critical in planning a realistic number of shoot days to bring to life the creative vision for the project.
· Equipment – The quality of the actual recorded images varies as much as models of refrigerators, ranges and dishwashers. Today, cameras are ubiquitous and inexpensive. But the actual cost of quality production cameras remains high due in large part to cutting edge technology and professional grade lenses.
· Artistry – How should your video look? The answers are as varied as the many choices facing a construction project. In a kitchen does the food taste better if it’s cooked on a Viking range as opposed to a KitchenAid®? Will the cabinets be handmade by a skilled carpenter or purchased at a super store? Will they be made from cherry or oak? The answers are determined by brand identity and corporate culture which can be key drivers of the creative direction.
· Audience – In general, the larger the potential audience, the larger the budget. Commercial kitchens and television commercials serve a larger demographic. A program for internal use generally costs less than a marketing vehicle.